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It's a revenue opportunity that doesn't require selling ads or taking users' data, and it's also a revenue opportunity that - if consummated on the web and not in an app - the platforms can keep more of. Between 15% to 30% of in-app purchase costs typically go to the mobile platforms: Google and Apple.
Instagram is hitting monthly in-app revenue of near $1 million in February. Twitter pulled in almost $900,000 in February. Small potatoes, perhaps, but also likely the beginning of something bigger.
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Continue to do research on digital marketing if it's not something you are familiar with. After all, you are creating a website which needs to gain traffic from search engines and other sources in order to refer people to Amazon and make you money.
How to Make Money as an Amazon Affiliate